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PREVIEW

Billboard
Billboard in the newsletter
Customized Newsletter
Floating Wide Skyscraper
Premium placement
Rectangle 230 x 200
Rectangle 300 x 200
Wide Skyscraper 1st position
Wide Skyscraper 2nd position

DELIVERY ADVERTISING MATERIAL

> Banner Advertising
> Lead Generation
> Newsletter
> Ad Specials
> Video/ Image Gallery


    • Ad Words are small text ads in the right infobox on the website. They include a headline, two description lines and a link to the target page. An additional logo is optional.


    • Do you need support? Our media experts offer help, even for the design of your banners!



        • Headline:  max. 22 characters including space characters
        • Description lines: max. 25 characters including space characters per row
        • Logo: 100 x 53 pixel

      • GIF, JPEG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


      • Ad Words: € 50.- / 1,000 ad impressions
      • Ad Words + Logo: € 65.- / 1,000 ad impressions




    • The Billboard is placed between the header and the content of medizin-und-elektronik.de (placement just below the navigation).

    • Thanks to its size and placement in the user’s direct view, the Billboard has a strong imposing effect. Individual creations with pictures, movies or interactive elements are possible

      • Also available in an expandable version:
        expands to 960 x 400 pixel

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 960 x 250 pixel

      • HTML, GIF, JPG, PNG

      • 100 KB max.


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 380.- / 1,000 ad impressions


    • A banner that docks to the browser window.


    • Efficient ad format that stays in its place when the user scrolls the website down.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • Leaderboard: 728 x 90 pixel
        Full Banner: 468 x 60 pixel


      • GIF, JPEG, PNG, HTML


      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • Leaderboard: € 380.- /1,000 Ad Impressions

      Full Banner: € 210.- /1,000 Ad Impressions



    • The Fireplace is a combination of a Wide Skyscraper on the left (160 x 600 pixel) + Wide Skyscraper on the right (160 x 600 pixel) + banner at the top (960 x 900 pixel) of the web site. Technically it consists of three banners, which appear as one to the user.

    • A Fireplace is an ad tool covering a large area that remains in the user's field of vision for a prolonged period, hence raising attention.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!
      • Incl. a Billboard: € 650,-/ 1,000 ad impressions
      Do you need support? Our media experts offer help, even for the design of your banners!



      • Wide Skyscraper on the left (160 x 600 pixel) + Wide Skyscraper on the right (160 x 600 pixel) + banner at the top (960 x 900 pixel)

      • GIF, JPG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 490.-/1,000 ad impressions



    • A Floating Wide Skyscraper is a tall and narrow banner advertisement placed to the right or left of content on medizin-und-elektronik.de, which allows the ad to be visible even as the user scrolls down the window.

    • Ideal for branding campaigns.



      • 160 x 600 pixel

      • GIF, JPEG, PNG, HTML

      • 100 KB max.


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • on request


    • The Floor Ad is placed on the bottom of the website and does not move when the user scrolls down.


    • The Floor Ad is highly visible because it has a prominent placement at the bottom of the screen and overlaps the content across the entire width of the page.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • 960 x 140 pixel

      • GIF, JPEG, PNG, HTML

      • 100 KB max.

        • Close button (X) is obligatory
        • Frequency Capping: 3 per week


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • on request


    • The Full Banner belongs to the standard web banners specified by the Interactive Advertising Bureau (IAB). It is placed centered on the head of the website.

    • Standard web banners are available at a lower price in contrast to ads designed to non-standard dimensions. Using a standard size banner ad such as the Full Banner has the advantage that your ad will be correctly sized if you want to place it on other websites, too.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 468 x 60 pixel

      • GIF, JPG, PNG, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 125.- / 1,000 ad impressions


    • Gold I is a combination of Leaderboard + Wide Skyscraper + Rectangle 300 x 200.

    • Very large-sized ad format.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Combination of Leaderboard (729 x 90 pixel) + Wide Skyscraper (160 x 600 pixel) + Rectangle (300 x 200 pixel).

      • GIF, JPEG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 450.-/1,000 ad impressions


    • Gold II is a combination of Leaderboard + Wide Skyscraper + Medium Rectangle

    • Very large-sized ad format.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Combination of Leaderboard (728 x 90 pixel) + Wide Skyscraper (160 x 600 pixel) + Medium Rectangle (300 x 250 pixel).

      • GIF, JPG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 560.-/1,000 Ad Impressions


    • A Leaderboard is a popular type of banner advertisement. It is the width of the page and typically lies between the masthead (the title area at the top of medizin-und-elektronik.de) and content.

    • Leaderboards offer advertisers a great deal of space in a prominent position without intruding on content.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 728 x 90 pixel

      • GIF, JPEG, PNG, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 250.- / 1,000 ad impressions


    • Widely supported format that advertisers often use when designing their branding and rich media campaigns.

    • The Medium Rectangle tends to have a high clickthrough rate due to its large size. It often performs well on text-heavy pages where it's integrated into the content.
      A standard banner such as the Medium Rectangle is easily and without modification placed on other websites, too.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 300 x 250 pixel

      • GIF, JPEG, PNG, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 380.- / 1,000 ad impressions


    • The Page Peel Ad begins with an entry graphic in the right upper corner of medizin-und-elektronik.de. Per mouse-over, the page uncoils, revealing the advertising messages in large format that are beneath the web page. If the advertising medium is closed, the added form of advertising stays in its place.

    • The unroll effect results in a high degree of attention and impulsive curiosity on the part of the users. The unrolled advertising space provides much space for creative advertising messages, as well as additional information. Page Peel Ads create a new ad area by placing an ad “behind” the page content and inviting the user to click to see more.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • 100 x 100 pixel

        unrolled: 500 x 500 pixel


      • JPEG

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 210.- / 1,000 ad impressions



    • The Rectangle 300 x 200 is placed in the infobox – as part of the content.
      It is placed on first or second position at random.

    • Rectangles offer enough space for creativity and contents. As it is integrated into the editorial contents, it is noticed highly.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 300 x 200 pixel

      • GIF, JPEG, Flash, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 190.-/1,000 Ad Impressions


    • Combination of Wide Skyscraper on the left + Wide Skyscraper on the right of the website + Tape Ad

    • Very large-sized ad format

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Wide Skyscraper left (160 x 600 pixel) + Wide Skyscraper right (160 x 600 pixel) + Tape Ad (958 x 30 pixel)

      • GIF, JPG, PNG, HTML

      • 100 KB max.


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 360.-/1,000 ad impressions


    • Silver II is a combination of Rectangle 300 x 200 + Medium Rectangle.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Rectangle (300 x 200 pixel) + Medium Rectangle (300 x 250 pixel)

      • GIF, JPEG, PNG, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 430.-/1,000 ad impressions


    • The Tape Ad is placed directly below the navigation bar. It is named after the "sticky tape".

    • It is highly visible to users.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • 958 x 30 pixel

      • GIF, JPEG, PNG, HTML

      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 160.- / 1,000 ad impressions


    • The Wallpaper covers the right hand rails on a page as well as a header area at the top of the page, replacing the Leaderboard and Wide Skyscraper. The Wallpaper ad provides additional branding space on a page.

    • The Wallpaper offers advertisers the opportunity to brand a web site by leveraging traditionally unused portions of the page. Very good click-through-rates. High visibility.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Combination of Leaderboard (728 x 90 pixel) + Wide Skyscraper (160 x 600 pixel).

      • GIF, JPEG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 370.- / 1,000 ad impressions



    • A Wide Skyscraper is a tall and narrow banner advertisement placed to the right or left of content on medizin-und-elektronik.de.

    • Ideal for branding campaigns.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 160 x 600 pixel


      • GIF, JPEG, PNG, HTML


      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 160.- / 1,000 ad impressions



    • A Wide Skyscraper is a tall and narrow banner advertisement placed to the right or left of content on medizin-und-elektronik.de. The Wide Skyscraper 2nd position is placed below the Wide Skyscraper 1st position.

    • Ideal for branding campaigns.

      • Also available in an expandable version:

        Banners expand on click or mouseover:
        20% additional charge for expanding by clicking
        50% additional charge for expanding by mouseover
      • Do you need support? Our media experts offer help, even for the design of your banners!



      • 160 x 600 pixel


      • GIF, JPEG, PNG, HTML


      • max. 100 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • € 110.- / 1,000 ad impressions


    • Other banner combinations are possible.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • GIF, JPG, PNG, HTML


    • Please send all advertising material to werbemittel@weka-fachmedien.de


    • on request


    • A webinar is an online seminar.
      In contrast to a webcast, the webinar is interactive, involving users in the event.

      Service:

      • Advance notice of the webinar in 2 newsletters of medizin-und-elektronik.de
      • Notice of the webinar in a category for one month
      • A customized newsletter to medizin-und-elektronik.de users
      • Registration of users
      • Technical realization of the webinar and provide guidance to speakers
      • One live broadcast incl. moderation
      • Archived webinar is available for registered users as an on-demand webcast for download
      • Including generated leads (max. 50 leads)
      • More leads for €19.- per lead

    • Transfer specific know-how to your customers and actively involve your customers and prospects in this live event. Your audience can ask you questions via chat. Emphasize the advantages of your company´s products and competence in a dynamic and interactive presentation.

    • on request


    • A whitepaper is a guide helping readers to understand an issue, solve a problem, or make a decision. Introduce your whitepaper on medizin-und-elektronik.de and generate high-quality leads! We host your whitepaper for free.

      Service:
      • Infobox to announce the whitepaper –
        placement in a category
      • Presentation of the whitepaper including corporate logo within the download area
      • Link to a website
      • Information page with header, teaser and short description

      • Hosting for free
      • Leads available on request
        Price: 19.- per lead



        • Format Whitepaper: .pdf, .doc, .xls, .ppt
        • Format company logo: .jpg, .tif, .gif, .eps
        • company URL (link to website)


    • for free


    • Ad Words are small text ads. They include a headline, a description (2 lines, 25 characters each max.) and a link to the target page. An additional logo is optional.

    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.

    • Ad Words with logo: € 500.-

      Format logo: 67 x 62 pixel

      Premium placement next to the editorial: € 890.-




        • Headline: 22 characters max. (including spaces)
        • Description lines: 25 characters max. per line (including spaces)


      • 60 KB max.


    • Please send all advertising material to werbemittel@weka-fachmedien.de

      Please deliver one header, two text lines, a URL and a logo (if applicable).

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.

    • € 390.-



    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.

    • Premium placement: € 2.090.-

      Do you need support? Our media experts offer help, even for the design of your banners!



      • 728 x 200 pixel


      • max. 60 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.


    • € 1,790.-



    • The Customized Newsletter will be sent out to recipients as defined.

      Each Customized Newsletter includes an image, a report and a logo.

      Senders are medizin-und-elektronik.de and the advertiser.

    • Profit from the high quality newsletter database of medizin-und-elektronik.de!

    • You prefer to reach all the 30,000 recipients? Then the exclusive newsletter sponsoring would be an option for you.



      • Image: max. 270 pixel x 200 pixel
        Text: max. 1,500 characters (including spaces)
        Subject line: max. 150 characters

      • max. 5 links


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.


    • Recipients subgroup (regional or per product interest):
      • basic rate: € 1,490.- (no discounts)
      • plus per thousand recipients: € 270.- (no discounts)


    • Event listing in the newsletter as text ad in the sector events/congresses.

    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.




      • Headline: 70 characters max.
        Date and place: 35 characters each max.


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • without logo: € 390.-
      with logo: € 500.-


    • Services:
      • Premium Leaderboard + Billboard
      • 3 editorial messages
      • you are mentioned within the subject heading

    • The medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.


    • Your target group is much narrower? Then select your recipients from the medizin-und-elektronik.de newsletter database and send them a Customized Newsletter!



      • Dimensions of the newsletter banners can be found under the corresponding advertisement.

      • For the banners:
        • JPEG
        • PNG
        • GIF (without animation)

      • 200 KB max. for each newsletter banner


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.


    • € 4,590.- no discounts



    • A Leaderboard is a popular type of banner advertisement. It typically lies between the masthead and content.

    • Leaderboards offer advertisers a great deal of space in a prominent position without intruding on content.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • 728 x 90 pixel


      • max. 60 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 2,090.-



    • Possible for all ad forms. The ad is placed on 1st position below or next to the editorial.

    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.


    • Do you need support? Our media experts offer help, even for the design of your banners!



      • Ad Words Rectangle Wide Skyscraper Text Ad
        Headline:
        22 characters incl. spaces
        Description lines:
        25 characters incl. spaces
        Logo:
        67 x 62 pixel
        230 x 200 pixel 160 x 600 pixel Company logo:
        150 x 50 pixel
        Product image:
        150 x 150 pixel
        other:
        500 characters max.


      • max. 60 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

    • € 2,090.-

      Ad Words Premium: € 890.-



    • The Rectangle 230 x 200 is placed in the infobox – as part of the content.

    • Rectangles offer enough space for creativity and content. As it is integrated into the editorial content, it is highly visible.

    • Do you need support? Our media experts offer help, even for the design of your banners!



      • 230 x 200 pixels


      • max. 60 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 1,790.-


    • A Text Ad includes an image, a company logo and text of 300 characters max.

      Optional: Delivery of a banner with the dimension 708 x 250 pixel

    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.




        • Company logo: 150 x 50 pixel
        • Product image: 150 x 150 pixel
        • Text: 300 characters max.


      • max. 60 KB for the banner

      • max. 3 Text Ads per newsletter
        one link per Text Ad


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.


    • € 1,790.-


    • A Text Ad includes an image, a company logo and text of 300 characters max.

      Optional: Delivery of a banner with the dimension 708 x 250 pixel

      The Text Ad 3rd position appears below the two regular Text Ads in the newsletter.

    • The bi-weekly medizin-und-elektronik.de newletter with current trends, products and subject-specific topics is an accurate communications tool for advertisers.




        • Company logo: 150 x 50 pixel
        • Product image: 150 x 150 pixel
        • Text: 300 characters max.

      • </

      • 60 KB max. for the banner

      • max. 3 Text Ads per newsletter
        one link per Text Ad


    • Please send all advertising material to werbemittel@weka-fachmedien.de.

      The editorial staff of medizin-und-elektronik.de reserves the right to edit the articles in cooperation with the customer.


    • on request


    • A Wide Skyscraper is a tall and narrow banner advertisement placed to the right or left of content.

    • Ideal for branding campaigns.

    • Premium placement: € 2,090.-

      Do you need support? Our media experts offer help, even for the design of your banners!



      • 160 x 600 pixel


      • max. 60 KB


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 1,790.-


    • Exclusive market research tool with analysis of
      the survey.
      • Placement in the infobox for 1 week in a category of your choice (1 question, 5 multiple choice answers max)
      • Sponsor visible (powered by…)
      • Announcement in the newsletter

    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 990,-/week (no discounts)


    • Create your own online presence with a microsite on www.medizin-und-elektronik.de.

      Services:
      • Max. 20 contributions are visible
      • Each week one of the contributions will be announced in a newsletter with a link to the microsite
      • Use the infobox for seminars, job offers, picture galleries, ...!
      • Placement of banners and whitepapers on the microsite are possible
        Whitepapers are hosted free of charge!
      • Microsite will be promoted in a vertical channel of choice
      • Page Impressions can be tracked
      • Monthly reporting
      Layout:
      • Content of microsite is free to choose
      • Layout of microsite in the style of medizin-und-elektronik.de (incl. navigation)
      • Placement of masthead (including responsibilities) in infobox
      • Recommendation to adopt the structure of medizin-und-elektronik.de with:
        4-5 news visible
        4-5 product reports visible
        4-5 professional arcticles visible
        4-5 videos visible
        ( = in total max. 20 contributions visible)

    • Present your products, articles and videos on your created site and benefit from the high coverage of medizin-und-elektronik.de.



        • Images: Min. 150 px x 150 px
        • Videos: width 420 px

      • Delivery of videos preferably in flv-format

      • Videos will be hosted by WEKA


    • Delivery of data 2 weeks before going online

    • Booking at least 4 weeks before going online

    • on request


    • The readers‘ board is integrated into the infobox. Its placement next to the editorial content guarantees high awareness. Through a mouse-over effect, your customer sees a pop-up with your information which links directly to your own website or defined URL.

    • Gain the attention of your customers and place your adverts directly on medizin-und-elektronik.de.

    • Also use the readers‘ board for your crossmedia campaign!
      For instance, place your print ad without additional effort online.



      • 500 pixel x 700 pixel
        Logo: 100 pixel x 60 pixel
        Text: ca. 70 characters

      • pdf, jpg with link


    • Please send all advertising material to werbemittel@weka-fachmedien.de

    • € 1,900.- per month
      (no discount)




    • Benefit from the high quality editorial environment of medizin-und-elektronik.de!

    • on request


    • A static banner will be added in a playing video

    • Benefit from the high quality editorial environment of medizin-und-elektronik.de!



      • 468 x 60 pixel

      • SWF, JPG, PNG

      • max. 100 KB


    • on request


    • The name of an online video commercial that appears prior to an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. - See more at: http://www.netlingo.com/word/pre-roll.php#sthash.MJ5iOKQl.dpuf
      The name of an online video commercial that appears prior to an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. - See more at: http://www.netlingo.com/word/pre-roll.php#sthash.MJ5iOKQl.dpuf
      An online video commercial that appears prior to an online video in the media centre of medizin-und-elektronik.de. It is max. 10 seconds in length..
      online video commercial that appears prior to an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. - See more at: http://www.netlingo.com/word/pre-roll.php#sthash.MJ5iOKQl.dpuf

      • The media centre is the ideal platform for your advertising message!
      • Benefit from the high-quality content of medizin-und-elektronik.de!
      • Users are forced to watch the Pre-Roll
      • The on-demand format (the users clicked on the link to see the video) guarantees an interested, engaged audience

    • Production of a clip (static images/ logo + spoken text)
      Price: on request

    • Please send all advertising material to werbemittel@weka-fachmedien.de.

    • on request


    • Present your company in a short, professionally produced clip in web quality!

      Service:

      • Length: ca. 2 minutes
      • Production on your booth
      • Post production
      • Placement of the clip in the media center of
        medizin-und-elektronik.de
      • Full right of utilisation by advertiser

    • The media center of medizin-und-elektronik.de is the perfect platform for your video!
      Our professional camera team will produce the clip at your own booth!

    • Please send all advertising material to werbemittel@weka-fachmedien.de.

    • on request